Powering the Post-CD Production Society (or: "What You'll See at NAB!)

Well, Las Vegas' NAB is just a few weeks away, and we've got a lot to show the world in booth SL3431 - but the main thing we think you'll see is the way into the "CD-less Society" that everyone is talking about. In the last year, our trips into the CD library rooms of even the more modest facility have shown us rows of thousands of CDs - and broadcasters that literally had to re-enforce floors to bear the weight of their "mega media"! It's clear that everyone's asking for their media "on a hard drive" nowadays, but files on a drive are sort of like gasoline in a can - a starting place, but you need the whole car to get somewhere with it, and mSoft's MusicCue is what will take you there in the production world. At NAB 2004, we'll show you all the latest search & media management features that mSoft has worked with our "power users" at Harpo, WWE, Poman Sound, Howard Schwartz, CBS, Universal, and others to bring you this year.

Music Libraries Show Wares at NAB in mSoft Booth

The mSoft booth will be the place to go to meet music reps and hear their music. Representatives from DeWolfe, SelectTracks, MasterSource, Ed Wood Music, GrooveAddicts, Extreme Music, Los Angeles Post Music, LoveCat Music, Aircraft Music, MegaTrax, MusicBox, 615 Music, and even APM will demo their tunes in our booth. Call your representative from any of these libraries to set up an appointment and watch their newsletters for more information, or go to:

• APM: http://www.apmmusic.com
• MasterSource: http://www.mastersource.com
• DeWolfe: http://www.dewolfemusic.com/home/default.asp
• SelecTracks: http://www.selectracks.com/frontdoor/news.cfm
• Ed Wood Music: edwoodmusic@aol.com
• Groove Addicts: http://www.grooveaddicts.com
• Extreme Music: http://www.extrememusicusa.com
• Los Angeles Post Music: http://www.lapostmusic.com
• LoveCat Music: http://www.lovecatmusic.com
• Aircraft Music: http://www.aircraftmusiclibrary.com
• MegaTrax: http://www.megatrax.com/frontdoor/news.cfm
• MusicBox: http://www.musicboxmx.com
• 615 Music: http://www.615music.com

Existing Users Purchase Second Systems

It's a nice vote of confidence when existing users come back to buy again for other departments or locations. Midway in San Diego upgraded its existing system, Midway Games in Chicago purchased a new system for its location and Fox Sports in Los Angeles just ordered a second ServerSound system with SoundMiner for its ProTools users, to be separate from its Fairlight ServerSound system.